Marketing Mix Modeling (MMM) | Definition
Marketing mix modeling (MMM), also known as media mix modeling, is a statistical method that analyzes time series data from sales and marketing to quantify the impact of various marketing initiatives on business outcomes and predict the results of future marketing strategies. The methodology analyzes historical data to evaluate the performance of different marketing channels—from traditional media like television and print to all manner of digital platforms—to help businesses understand how their marketing activities collectively drive sales and other key performance indicators.