Scale Performance With Agentic Workflows

Measurement & Reporting

Weekly CMO Performance Report—Delivered Every Friday Morning

Eliminate the Friday afternoon scramble. This agent pulls data from your MMP, connected ad platforms, and analytics tools; synthesizes performance across channels; and delivers a polished insights report directly to the CMO before the week ends, with no human effort required.

Agentic Workflow Steps:

1. Trigger: Scheduled, every Friday at 7 AM
2. Pull MMP Data: Queries Kochava (or connected MMP) for week’s attribution, install, event, and LTV data across all campaigns
3. Pull Ad Platform Data: Retrieves spend, impressions, CTR, CPA, and ROAS from Google Ads, Meta, TikTok, Amazon, and other connected platforms
4. Pull Analytics Data: Pulls session, conversion, and downstream behavior data from Google Analytics or connected BI source
5. Synthesize & Generate: AI model applies CMO Report Skill: structured summary, key wins, underperformers, anomalies, and top three recommended actions for the following week
6. Deliver: Sends formatted report to CMO’s email inbox and saves to shared executive team Google Drive folder

Ad Operations & Campaign Optimization

Agentic Ad Ops—Automated Campaign Optimization Across Every Platform

Stop making manual budget changes in a dozen dashboards. This agent connects to your MMP, Google Analytics, and every major ad partner to continuously analyze campaign performance, identify over- and underperforming campaigns, and autonomously reallocate budgets, pause campaigns, and prioritize ad groups—on a daily or weekly cycle. Human-in-the-loop review gates are built in so your team stays in control of high-stakes decisions while routine optimization runs itself.

Agentic Workflow Steps:

1. Trigger: Scheduled daily or weekly based on your optimization cycle
2. Pull MMP Measurement Data: Reads attribution, install, event, LTV, and ROAS data from your connected MMP (Kochava or any supported partner) to establish a ground-truth performance baseline
3. Pull Ad Platform Data: Retrieves spend, impressions, CTR, CPA, ROAS, and delivery data from Google Ads, Meta Ads, TikTok Ads, Snap Ads, The Trade Desk, Yahoo DSP, and other connected ad partners
4. Pull Analytics Data: Ingests session, conversion, and downstream behavior signals from Google Analytics to enrich performance context beyond last-click attribution
5. Agentic Analysis: AI model identifies campaigns, ad groups, and creatives that are significantly over- or underperforming against target KPIs. Surfaces budget mispacing, high-CPA clusters, and audience exhaustion signals across all platforms simultaneously
6. Automate Optimizations: Agent executes approved actions (e.g., budget reallocations, campaign pauses, ad group bid adjustments, spend increases for top performers, creative rotations) via write connectors directly in each ad platform—no manual dashboard logins required
7. Human-in-the-Loop Review: High-impact decisions (e.g., pausing a campaign above defined spend threshold, reallocating more than X% of weekly budget) are flagged for ad ops review and approval before any action is taken, keeping humans in control of critical choices
8. Log & Report: Delivers a structured optimization summary to the ad ops Slack channel and saves a full change log to Google Drive for audit and review

Campaign Planning & Activation

IAB-Standard Campaign Brief to Automated Platform Launch

Build your next campaign brief end-to-end in accordance with IAB standards, then automate the activation steps, pushing campaign parameters, audiences, and creative specs to your connected ad platforms to accelerate time from strategy to live.

Agentic Workflow Steps:

1. Input: You provide campaign objective, target audience, budget, flight dates, and key markets
2. Generate Brief: AI builds a structured IAB-standard campaign brief: objectives, audience definition, channel mix, KPIs, measurement framework, and creative specifications
3. Review & Confirm: You review the brief in StationOne and confirm activation
4. Push Campaign Settings: Activates campaign structures in connected ad platforms, pushing budget allocations, audience targeting, and creative parameters via write connectors
5. Configure Measurement: Creates tracking links and attribution parameters in Kochava MMP, ensuring that every platform fires clean measurement from day one
6. Notify Team: Posts campaign launch summary to the designated Slack channel and creates onboarding tasks in Asana for the ad ops team

Ad Operations

Daily Campaign Pacing Monitor & Anomaly Alert

Stop discovering budget issues at the end of the week. This agent checks campaign pacing across every connected ad platform each morning, flags campaigns that are over or under target by more than your defined threshold, and delivers a structured alert to the right people before the day begins.

Agentic Workflow Steps:

1. Trigger: Scheduled, every morning at 8:00 AM
2. Pull Pacing Data: Retrieves yesterday’s spend and delivery data from Google Ads, Meta, TikTok, Amazon, Snap, and other connected platforms.
3. Compare Against Targets: Calculates ideal daily pacing against weekly/monthly budgets and flags campaigns ±15% off target (configurable threshold)
4. Surface Anomalies: Identifies sudden drops in CTR, CPA spikes, delivery failures, or audience exhaustion signals warranting immediate review
5. Alert Delivery: Posts a formatted pacing report with flagged items to the designated Slack channel and emails the media buying lead

Measurement & Attribution

MMP Campaign & Tracker Creation—Automated Across Ad Networks

Connect to your MMP—Kochava, AppsFlyer, or any other supported partner—and automate buildout of trackers and campaigns across your ad networks and DSP partners. Fast-track measurement and attribution workflows so new campaigns are properly instrumented from day one, with no manual setup required.

Agentic Workflow Steps:

1. Trigger: On demand when a new campaign launches, or scheduled weekly to sweep new campaign activity
2. Read Campaign Parameters: Pulls new or updated campaign definitions from your connected ad platforms: Google Ads, Meta, TikTok, The Trade Desk, StackAdapt, and others
3. Generate Tracker Config: Builds the required tracker structure and attribution parameters in your MMP: naming conventions, event mappings, postback configurations, aligned to each network’s requirements
4. Push Trackers to MMP: Writes tracker setup directly into Kochava (or your connected MMP) via write connector, eliminating manual data entry and human error
5. Distribute Click URLs: Automatically sends generated tracking links back to each ad network and DSP partner, completing the measurement loop without manual handoffs
6. Log & Notify: Creates a tracker setup summary in Google Drive and notifies the ad ops and measurement teams via Slack that campaigns are live and instrumented