Part 1: Introducing Integrative AI—the New Era of Productive Artificial Intelligence

Reimagining AI for Real-World, Enterprise-Grade Workflows

StationOne was engineered by Kochava with a core mission: break through the fragmentation of typical AI tooling and deliver an integrated, extensible AI platform for the most demanding business environments—starting with the global advertising ecosystem, but ultimately applicable to every data- and workflow-driven industry.

Why Build StationOne?

Traditional AI-as-a-service tools are often limited to a single function, locked to the cloud, and difficult to adapt for the data security, process complexity, and scale of real enterprises. At Kochava, we saw this firsthand:

• The advertising industry operates at internet scale, with petabyte-scale data, privacy constraints, and cross-organizational workflows.
• Individual tools (SaaS chatbot here, proprietary predictive model there) create silos, making it almost impossible to orchestrate intelligence, automation, and human oversight end-to-end, especially when agility and compliance are paramount.
• If AI tools are made available via SaaS dashboards, company InfoSec departments need to audit the flow of AI tools and information flow throughout the enabling SaaS tool, limiting what tools are allowed to be used (and how quickly they can be adopted).

StationOne is our answer: an extensible, cross-platform AI client rooted in robust architectural patterns made up of abstracting foundation models for modular use, libraries of pre-prompt templates, and a curated MCP gallery of tools (with consistent authorization flows for users)—all unified into a single-purpose power tool bundled in a “workspace” metaphor. This approach is purpose-built for extensibility, privacy, and deep workflow integration. InfoSec audit is limited to software running on company computers (e.g., Slack) that connects to internal resources.

What Is Integrative AI?

Integrative AI is a new software category, characterized by the following:

• Seamless support for multiple LLMs (local and remote), modular plugins, and enterprise automations—all from a single, governable platform.
• Composability: Any user (not just devs with a cli) can chain AI, data sources, and business logic to match or evolve with real-world processes.
• Local-first, privacy-respecting execution allows organizations to retain sovereignty and auditability over their proprietary data and models.
• Key-independent: Users can leverage the model API keys of their employer so that individuals and teams are using the approved model access points. In a world where shadow AI runs wild, StationOne enables IT orgs to align around approved models and model access keys.
• Customizability to suit any vertical, not just a single use case. While Kochava is starting out in advertising, StationOne can be used across multiple industries.

From Advertising to Everywhere

Consider the advertising ecosystem—a $1T global industry spanning brands, publishers, agencies, and data providers:

• Campaign managers analyze billions of impressions and optimize spend in real time. While this sounds straightforward, ask any adops team how they ensure correctly populated tracking tags so you don’t miss important measurement indicators. Are your attribution settings consistent across all media partners?
• Data scientists fuse dozens of data sources, often needing to prototype rapidly and deploy new automations and reports.
• Privacy teams enforce strict compliance—data must not escape secure environments, and workflows must be auditable end-to-end.

With StationOne:

• A campaign analyst can spin up plugins to summarize, QA, or filter campaign portfolios using an LLM of their choosing, integrated with internal compliance checks or cross-referenced with measurement tools to ensure consistent tagging.
• Data can be searched or RAG-augmented from desktop files or cloud indexes, staying siloed or shared as required.
• Automations, such as cross-source deduplication or brand safety screening, can be authored once and reused across the team.

These same patterns apply to other industries: healthcare, finance, logistics, or manufacturing—wherever complex, sensitive workflows demand adaptable tooling.

The Integrative AI Revolution Starts Here

By building StationOne to meet advertising’s extreme requirements—real-time data, privacy, federation, and innovation at scale—we’ve delivered a universal Integrative AI platform that

• Empowers individuals and teams to design modern AI-powered workflows.
• Reduces fragmentation, increases security, and accelerates time-to-value.
• Redefines how AI can be leveraged—locally, privately, and at internet scale.

In this series, we unpack how Kochava made StationOne a reference design for Integrative AI, explore the architectural decisions, and share real-world examples from advertising and beyond. The future of AI is integrated—and open to every industry.